How much does a salaried or freelance community manager earn?

David Lefèvre

Salary comparison between salaried and freelance community managers. Influential factors and financial perspectives.

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The world of community management offers a variety of professional opportunities, but one of the most pressing questions remains that of salary. How much does a community manager earn, whether as an employee or freelancer? It also raises questions about pricing and the average daily rate (ADR). In this article, we explore these crucial aspects, offering clear perspectives on earnings, pricing strategies and factors to consider in this dynamic field.

How much does a salaried community manager earn?

The salary of a salaried community manager can vary depending on several factors, such as experience, company size, geographical location and the specific skills required. In France, for example, an entry-level community manager can earn a gross annual salary of between €25,000 and €35,000, while an experienced professional can earn between €35,000 and €50,000 a year. Larger companies or agencies may offer higher salaries, while start-ups or SMEs may offer more modest salaries but with benefits such as shares or bonuses.

How much does a freelance community manager earn?

The salary of a freelance community manager can vary considerably depending on a variety of factors, including experience, reputation, specialization, size and type of client, and geographic region. In general, a freelance community manager can expect to earn between €25 and €100 per hour, depending on his or her level of expertise and the complexity of the projects.

On an annual basis, this can represent an average income of between 30,000 euros and 80,000 euros, or even more for the most experienced and renowned professionals. Some freelance community managers also opt for monthly packages or long-term contracts with their clients, which can influence their annual income. It’s also important to take into account the costs associated with freelancing, such as management fees, insurance and customer acquisition expenses.

In addition, the local economic and competitive context can also have a significant impact on the rates charged by freelance community managers. In regions where demand for their services is high and competition is low, professionals can often charge higher rates.

The local economic and competitive context can also have a significant impact on the rates charged by freelance community managers.

On the other hand, in areas where there’s an abundant supply of community management services, rates can be more competitive. The community manager’s ability to demonstrate the added value of his services, as well as his ability to build customer loyalty and develop his professional network, can also play a crucial role in his ability to negotiate higher rates.

How to set your prices as a freelancer

To set his or her prices as a freelancer, a community manager must take into account several essential elements, such as his or her experience and skills, the demand for his or her services on the market, the rates charged by competitors, as well as the costs associated with his or her activity, such as operating expenses and taxes. Performing a thorough market analysis and assessing one’s own professional value is crucial to determining competitive rates while ensuring fair remuneration for one’s expertise.

Transparent communication with potential customers on the added value of the services provided can also help justify the rates chosen. Finally, periodically adjust his rates in line with market trends and his professional experience.

What is the average daily rate (ADR) for a freelance community manager?

The average daily rate (ADR) for a freelance community manager can vary depending on several factors, including experience, specialization, geographic region and market demand. In general, daily rates for a freelance community manager can range from 200 euros to 800 euros per working day. Experienced, highly specialized professionals can charge higher rates, while beginners or those operating in regions where demand is lower can offer more modest rates. It’s essential for the freelance community manager to set rates that reflect both the value of his or her expertise and market expectations, while ensuring fair remuneration for his or her work.

What factors influence income: experience, specialization, etc ?

A community manager’s income is influenced by a variety of factors, including his or her level of experience in the field, specialization in particular sectors or specific skills such as crisis management or influencer marketing, and ability to develop and maintain strong customer relationships. The reputation and notoriety of the community manager, as well as his ability to demonstrate the added value of his services, also play a crucial role in setting higher rates.

In addition, external factors such as economic conditions, market demand and local competition can also influence a community manager’s income. Finally, the professional’s ability to keep up to date with the latest trends and technologies in the community management field can also contribute to increased revenues, enabling him or her to offer high quality, high value-added services to clients.

The community manager’s ability to keep up to date with the latest trends and technologies can also contribute to increased revenues, enabling him or her to offer high quality, high value-added services to clients.

How to compare salaried and freelance work: advantages and disadvantages ?

To compare salaried and freelance work as a community manager, it’s essential to examine the advantages and disadvantages of each option. As a salaried employee, the community manager generally benefits from job security, social benefits such as health insurance and paid leave, as well as an organizational structure that can offer support and opportunities for professional growth.

However, salaried employment can also limit work flexibility and the freedom to choose projects. In contrast, as a freelancer, the community manager can have more freedom and flexibility in their schedule and choice of clients, as well as’greater autonomy in managing their business. However, freelance work can be more precarious in terms of income and job security, requiring proactive management of contracts, clients and finances.