Glossary

“CMS stands for Content Management System. A CMS is a software application that makes it easy to create, modify and manage digital content, usually websites, without the need for advanced technical programming skills.

CMSs generally offer a user-friendly, intuitive interface that allows users to update their content, add new pages, change the design, integrate media such as images and videos, and much more. They also enable effective management of the site’s structure, users and access authorisations.

CMS are widely used by businesses, organisations, bloggers and individuals to create and manage their online presence effectively and professionally. Some popular examples of CMS include WordPress, Joomla, Drupal, Magento and Shopify, each offering its own specific features and benefits depending on the user’s needs.

A “Community Manager” is a professional responsible for managing and animating the online presence of a company, organisation or brand on social networks and online communities. Their main role is to build, engage and retain the online community around the brand or company they represent.

The tasks of a Community Manager include creating and publishing content on social media, managing interactions with users, responding to comments and messages, monitoring online reputation, and developing and implementing strategies to foster community engagement and growth.

To carry out their tasks, Community Managers need to have an excellent understanding of social media platforms, as well as communication, writing and customer relationship management skills. They must also be able to analyse social media data and performance to optimise strategies and campaigns in line with the company’s business objectives.

In short, a Community Manager plays a crucial role in building and managing a company’s online presence, cultivating positive relationships with its community and helping to strengthen its brand and reputation on social networks.

A copywriter is a professional who specialises in writing advertising or promotional texts. Their main role is to create persuasive and engaging written content that encourages readers to take a specific action, such as buying a product, signing up for a service or visiting a website.

Copywriters work in a variety of contexts, including print advertising, online advertising campaigns, scripts for radio or television, sales pages on websites, email marketing, brochures and other communication materials. Their aim is to capture the attention of the target audience, generate interest in the product or service being promoted, and persuade readers to take action.

A Copywriter’s skills include the ability to communicate clearly and persuasively, an understanding of persuasion and sales techniques, creativity in finding original angles and powerful words, and knowledge of different communication channels and target audiences.

In short, Copywriters play an essential role in creating effective marketing content that positively influences consumer behaviour and helps companies and brands achieve their commercial objectives.

A “web developer” is a professional who specialises in the creation, development and maintenance of websites and web applications. Their job is to use different programming technologies, such as HTML, CSS, JavaScript, PHP, Python, Ruby, and many others, to build functional and interactive websites. Web developers may specialise in different parts of the web development process, such as front-end development, which focuses on the user interface and user experience, or back-end development, which focuses on data management and server logic. Some web developers also specialise in specific areas such as mobile development, e-commerce or complex web applications. In short, a web developer is responsible for transforming designs and ideas into working code to create websites and web applications.

An “SEO Expert” is a professional specialising in search engine optimisation (SEO), which is the set of techniques and strategies aimed at improving the visibility and ranking of a website in the organic search results of search engines such as Google, Bing and Yahoo.

SEO experts have in-depth knowledge of the search algorithms used by search engines and the factors that influence the ranking of web pages. Their job is to analyse websites, identify opportunities for improvement, implement effective SEO strategies and monitor performance using analytical tools.

Typical tasks of an SEO expert include researching relevant keywords, optimising the structure and content of a website, improving page load speed, creating quality inbound links, monitoring rankings and organic traffic, and managing paid search campaigns where necessary.

In short, an SEO expert is responsible for increasing the visibility and relevance of a website in search results, which can lead to increased organic traffic and conversion.

A ‘freelancer’ is a professional who works independently for different clients, rather than being employed by a single company on a full-time basis. Freelancers can work in a wide variety of fields, such as copywriting, graphic design, web development, translation, business consulting, digital marketing, and many more.

Freelancers generally have a high degree of autonomy in managing their schedule, their projects and their workplace. They are often hired for specific assignments, fixed-term contracts or one-off projects, which allows them to work on several projects at the same time and diversify their sources of income.

Working as a freelancer offers a number of advantages, such as flexibility, the ability to choose your clients and projects, and the freedom to work from anywhere in the world, as long as there is an internet connection. However, it can also present challenges, such as the need to find new clients on a regular basis, manage finances and tax independently, and deal with the uncertainty of fluctuating income.

A “digital freelancer” is a freelance professional specialising in digital marketing, online communications, web development, graphic design or other digital-related disciplines. Digital freelancers usually offer their services to companies, agencies or other clients who need expertise in these areas but don’t necessarily want to hire a full-time employee.

Digital freelancers can work on a wide variety of projects, such as website design, social media management, online advertising campaign design, search engine optimisation (SEO), content writing, graphics and visual design, and much more. Their expertise enables them to provide specialised services tailored to their clients’ specific needs.

Working as a digital freelancer usually offers great flexibility in terms of working hours and locations, as well as the opportunity to work on a variety of interesting projects for different clients. However, it can also require a degree of autonomy in managing your finances, finding clients and planning your workload.

A ‘graphic designer’ is a professional who specialises in visual creation and graphic communication. Their work involves designing visual elements such as logos, posters, brochures, packaging, websites, user interfaces, illustrations and other visual communication media. Graphic designers generally use graphic design software such as Adobe Photoshop, Illustrator and InDesign to create attractive and effective visual compositions.

The typical tasks of a graphic designer include creating visual concepts based on the client’s needs, selecting appropriate colours, fonts and graphic elements, laying out and composing the visual elements, and preparing the final files for printing or online publication.

The skills of a graphic designer include a thorough understanding of graphic design principles, an aesthetic sensibility, creativity and a mastery of graphic design tools and techniques. Graphic designers often work closely with clients, art directors, web designers and other communications professionals to create visuals that meet their clients’ objectives and messages.

The ‘digital professions’ refer to a range of occupations that are directly linked to the use of digital technologies in various fields such as marketing, communication, web development, design, project management, data analysis and many others. These professions often involve the use of digital tools, specialised software and online platforms to carry out their activities.

Here are a few examples of digital professions:

1. Digital marketing: This includes jobs such as search engine optimisation (SEO), social media marketing, online advertising, email marketing and data analysis.
2. Web development and programming: Web developers, programmers and software engineers are examples of professions that involve the creation and maintenance of websites, mobile applications and software.
3. Graphic design and design: Graphic designers, user interface (UI) designers and user experience (UX) designers are professionals who work on creating visual elements for websites, applications and other digital media.
4. Digital project management: Digital project managers are responsible for planning, coordinating and managing digital-related projects, ensuring that they are completed on time and to the client’s requirements.
5. Data analysis and marketing: Data analysts and digital marketing specialists use analytical tools to study trends, user behaviour and the performance of digital campaigns, in order to optimise marketing strategies.

These digital professions are constantly evolving due to rapid advances in technology and changes in consumer behaviour online. They often require ongoing training and adaptation to new trends and technologies to remain relevant on the job market.

A “video editor” is a professional who specialises in assembling, editing and post-production of video footage to create finished products such as films, television programmes, commercials, online videos, music videos, documentaries, etc. Their role is to select the best takes from the video footage and then edit and post-produce them. Their role is to select the best shots, organise them in a logical order, cut, adjust and assemble them to create a coherent and engaging visual narrative.

Video editors typically use professional video editing software such as Adobe Premiere Pro, Final Cut Pro, Avid Media Composer, etc., to perform tasks such as trimming footage, adjusting colour and exposure, adding visual and sound effects, integrating music and titles, and much more.

The skills of a video editor include a thorough understanding of editing principles, creativity in organising sequences and visual storytelling, attention to detail, and proficiency in video editing software. Video editors often work in collaboration with directors, producers, cinematographers and other audiovisual industry professionals to create finished products that meet the artistic requirements and objectives of the project.

A “web editor” is a professional who specialises in writing content for websites and online platforms. Their main role is to create articles, web pages, product descriptions, blog posts, newsletters and other types of written content to inform, educate or persuade readers in an online context.

Web copywriters are generally required to write in a clear, concise and attractive style, taking into account the requirements of search engine optimisation (SEO) to improve the visibility of the content in search results. They may also be responsible for adapting the tone and style of the content to suit the target audience, the brand or the company’s content strategy.

The skills of a web copywriter include an excellent command of language, an ability to research and synthesise information, an understanding of basic SEO principles, as well as an ability to work effectively with other web professionals, such as developers, designers and marketers. Web copywriters may work as freelancers, for content agencies, companies or online media.

“Shopify is an e-commerce platform that allows businesses to create online shops and sell products and services over the internet. Launched in 2006, Shopify offers a complete solution for entrepreneurs and merchants who want to start and run their own online shop without the need for advanced technical skills in programming or web design.

The Shopify platform offers a range of tools and features that include the creation of personalised websites with predefined templates, product and stock management, secure online payment processing, order and shipping management, as well as marketing and promotional tools to help grow your online business.

Shopify also offers merchants great flexibility by allowing them to customise their online shop with additional themes and applications available in its ecosystem of extensions. In addition, Shopify offers a secure hosting service and responsive customer support to help users resolve any technical issues or answer any questions related to their online shop.

In short, Shopify is a comprehensive, user-friendly platform that enables entrepreneurs to create, manage and grow their online e-commerce business efficiently and professionally.

A “translator” is a professional who specialises in converting written texts from one language to another. Their main role is to transpose the meaning and content of a source text into a target language while preserving as much as possible of the style, tone and nuances of the original text. Translators work with a wide variety of documents, including articles, books, legal documents, manuals, websites, subtitled videos, video games and much more.

A translator’s skills include a thorough knowledge of the source and target languages, as well as an understanding of the cultural and linguistic nuances between the two languages. They must also have an excellent command of grammar, spelling and style in both languages, as well as research skills to find appropriate terms and expressions in context.

Translators can work in a variety of fields, including literary translation, technical translation, medical translation, legal translation, software and website localisation, and many others. They may work as freelancers, for translation agencies, multinational companies or international organisations.

Voice-over” refers to a technique used in audiovisual productions where a voice is used in the background to provide information, comment on scenes, narrate a story or convey messages without the voice being directly visible on screen. The voice-over is usually recorded separately and added to the video during post-production.

Voice-overs are commonly used in various types of media, including films, television programmes, commercials, documentaries, corporate videos, presentations, tourist guides, audiobooks, video games and many others. They can be used to provide explanations, instructions, comments, narratives, dialogue, descriptions or other types of audio content as part of a production.

Voice-overs are often chosen according to the tone, style and voice of the person to match the tone and message of the production. It can be done by professional dubbing actors, narrators, presenters, radio professionals or others with appropriate voice and narration skills.

WordPress is a popular open-source content management system (CMS) used to create and manage websites and blogs. Launched in 2003, WordPress has become one of the most widely used CMS platforms in the world, powering millions of websites of all sizes, from personal blogs and corporate websites to news sites and online shops.

WordPress offers a user-friendly, intuitive interface that allows users to easily create, edit and manage online content without the need for advanced technical programming skills. The platform offers a wide selection of customisable themes and plugins that allow users to easily customise the look and functionality of their website to their specific needs.

WordPress is based on the PHP programming language and uses a MySQL database to store site content. It is distributed under an open-source licence, which means that its source code is freely accessible, modifiable and redistributable by anyone under the terms of the GNU GPL licence.

In short, WordPress is a versatile and powerful CMS platform that allows users to create professional websites with ease, flexibility and extensibility.