In the ever-changing digital age, community managers are the pillars of a brand’s online presence. To support them in their missions, this article presents 15 quality tools for community managers. From strategic planning to performance analysis, user engagement and content management, these solutions offer advanced features to simplify and optimize the management of online communities.
Challenges facing community managers
In today’s digital landscape, community managers face a unique set of challenges that require specific expertise and tools to overcome.
Multiple responsibilities and complex tasks
Community managers are tasked with a variety of responsibilities, from creating engaging content to managing community interactions, resolving conflicts and monitoring emerging trends. This diversity of tasks demands effective time management and rigorous organization to ensure ongoing, quality engagement with the community.
Need specialized tools to optimize their efficiency
To meet these challenges, community managers need specialized tools that simplify and optimize their work processes. These tools can include social media management platforms, advanced analytics tools, content planning applications and performance tracking software. By using these technological solutions, community managers can improve their operational efficiency and their ability to achieve brand objectives.
The 15 essential tools for community managers
For a better understanding of these tools, here are three examples of each:
Strategic planning
– Trello
A visual project management platform that allows community managers to create boards to organize their tasks, collaborate with their team and track the progress of their content initiatives.
– Asana
Another popular project management tool that offers advanced planning features, such as creating editorial calendars, setting goals and assigning tasks, making it easy to coordinate efforts among team members.
– Sprout Social
This integrated platform offers content planning, social media monitoring and reporting capabilities, enabling community managers to centrally plan their activities, monitor online conversations and analyze performance.
Performance analysis
– Google Analytics
An essential tool for tracking brand website traffic, identifying traffic sources from social networks, measuring conversion rates and understanding user behavior to adjust content strategies accordingly.
– Buffer Analyze
This solution provides in-depth analysis of post performance on social media, including engagement, reach and impressions. It also allows you to track trends and compare performance over time.
– Hootsuite Insights
A social media analytics tool that offers detailed reports on user engagement, brand mentions, industry trends and more, helping community managers make informed decisions to optimize their strategies.
User engagement
– Sprinklr
A social media management platform that allows community managers to easily manage community interactions across different platforms, responding to comments, sending direct messages and monitoring conversations in real time.
– Agorapulse
This tool offers advanced features for user engagement, including managing comments and messages across multiple platforms, creating custom workflows for greater efficiency and scheduling automated responses.
– Zendesk
While primarily known as a customer service platform, Zendesk also offers user engagement features, such as support ticket management on social networks, enabling community managers to quickly respond to questions and concerns from community members.
Content management
– CoSchedule
A content management platform that enables community managers to plan, organize and automate their social media and blog posts. It also offers features for creating editorial calendars and team collaboration.
– Canva
This intuitive graphic design tool makes it easy for community managers to create eye-catching visuals. These visuals are intended for their publications on social networks. With predefined templates and a library of graphic elements, Canva simplifies the process of creating visual content. The result: high-quality creations in no time.
– WordPress
A popular website content management platform that offers great flexibility. This platform is used for content creation and publication. Community managers can use WordPress to manage a company blog and create landing pages. What’s more, they can share multimedia content with their online community.
Tracking results
– Sprout Social
In addition to its planning and engagement features, Sprout Social offers advanced reporting tools. These tools enable community managers to track and analyze the performance of their social media campaigns. It provides detailed reports on engagement, community growth, impressions and much more.
– Google Data Studio
A free data visualization tool allows community managers to create customized dashboards. These dashboards track the performance of their social media initiatives. They can integrate data from different sources such as Google Analytics, social networks. They also use marketing automation tools to get a complete overview of their results.
– HubSpot
This all-in-one marketing platform offers results tracking features for social media. It also offers tracking capabilities for e-mail marketing. In addition, it includes functionality for blogs and much more. Moreover, community managers can use HubSpot to track the performance of their campaigns, generating customized reports. They can also measure the impact of their efforts on brand growth and customer loyalty.
This diversity of tools offers community managers a range of solutions to meet their specific needs. It covers planning, analysis, engagement and content management on social media.
This diversity of tools offers community managers a range of solutions to meet their specific needs.